Organic search results appear on search engine result pages (SERPs) due to their search term relevancy instead of visibility through advertisements. Organic SEO is the process to improve the Website visibility in un-paid or organic search results.
Organic SEO is treated as the true and honest form of search engine marketing. We have categorized following ethical points to be followed by a genuine organic SEO company.
1. Do not run pay per click or cost per action programs to advertise clients’ Website on paid search results as users give more preference to natural results than paid ones.
2. Maintain standard keyword density as per the guidelines of major search engines.
3. Avoid keyword stuffing in the content and markup language coding of each post.
4. Make sure to publish only quality-oriented and relevant content on the Website. If the content is already published then modify it as per latest conventions.
5. Always avoid publishing of copied content on the Website.
6. List the Website in local and global Web directories.
7. Providing directory submission service, then prefer manual submission over semi-automatic and automatic directory submissions.
8. If the client wants to share the location information then list it on the Google Map with name, address, contact number, services and other information.
9. Perform social media optimization of the clients’ website. In addition, add social features like Facebook Connect, Twitter Stream, and YouTube videos on the Website.
10. Provide RSS feeds on every post at the Website.
11. Use scripting to automatically update the Website’s sitemap on upgrading existing post or adding new post.
